Vespa shifts gears from two wheels to a lifestyle revolution with the launch of Vespa The Empty Space in the heart of Milan, coinciding with Fashion Week. Located at Via Broletto 13, this concept store is an immersive playground where design, fashion, and taste collide. With curved steel walls echoing Vespa’s iconic metal body and warm oak surfaces complementing industrial floors, the space reflects the brand’s elegance and freedom of expression. Visitors can explore three realms: iconic Vespas, curated fashion collections, and lifestyle objects reimagined in a playful, pop-infused key, while the Vespa Café captures the brand’s convivial, free-spirited essence.

The store also debuts Al Vento, Vespa’s first apparel collection, celebrating movement, individuality, and urban living. Its inaugural drop, Pilot Dogs, features the mischievous yet inclusive dachshund mascot across T-shirts, hoodies, shirts, and laser-etched wide-leg jeans, blending function and personality. From varsity jackets to reimagined daywear, each piece channels Vespa’s effortless style, translating the thrill of the road into a contemporary lifestyle. Vespa The Empty Space invites visitors not just to shop, but to experience a brand in constant motion, where every visit feels new, playful, and undeniably stylish.