Hotel de La Ville and Rocco Forte House introduce The Gentleman’s Journey, a refined shopping and grooming itinerary kicked off the beginning of this year. Designed for the modern gentleman, this exclusive experience highlights Rome’s finest family-run ateliers and bespoke craftsmanship.

Guided by menswear connoisseur and Italy’s top influencer Giorgio Giangiulio, guests will explore historic establishments. Antica Barberia da Peppino offers premium grooming, while Sartoria Tommy & Giulio Caraceni crafts tailored suits worn by filmstars like Cary Grant. Marini Calzature, a La Dolce Vita icon since 1899, continues its tradition of exquisite handmade footwear from its original boutique located in the heart of Rome. 

The tailor made itinerary also includes Brioni, embracing slow luxury with some of the world’s finest fabrics, Schostal for classy sleepwear, and Cruciani & Bella for artisanal accessories. At Campomarzio70, fragrance experts will introduce the guests to exclusive scents passed down through generations.

The Gentleman’s Journey is an ode to Italian elegance and craftsmanship, ensuring every step in Rome is one of artisanal specialty. The Gentleman’s Journey can be booked via Hotel de La Ville and Rocco Forte House Mail.