The snowcapped landscapes of Madonna di Campiglio have once again become the dramatic backdrop for the fourth edition of Campioni in Pista, the official presentation of the Ducati Lenovo Team. This year, however, carries particular significance. 2026 marks Ducati’s 100th MotoGP victory; a milestone for the Italian motor company whose deep-rooted heritage, cutting-edge engineering, bold design language, and irreverent competitive spirit have earned it global recognition. The results speak for themselves: a record-breaking streak of 88 consecutive podium finishes, four consecutive Riders’ World Championships, and six Manufacturers’ titles.

Ducati’s centenary is celebrated in Rosso Centenario: a new colour—or rather, a rediscovered one—drawn from the archives. First introduced in the 1960s on the legendary Ducati Marianna, this matte red now returns on the Desmosedici GP machines that Marc Márquez and Francesco Bagnaia will ride in the 2026 MotoGP season. It’s a hue heavy with memory, now charged with contemporary ambition. A visual and symbolic bridge between past, present, and future, Rosso Centenario honours Ducati’s heritage while reaffirming its relentless drive forward.

Founded in Bologna in 1926, Ducati is quintessentially Italian in both spirit and substance. Born in the heart of Emilia-Romagna, the country’s motor valley, it has always fused engineering precision with emotional design, speed with style. Ducati’s story is one of innovation shaped by craftsmanship, where racing is not just competition but culture, and technology is inseparable from passion. From the first single-cylinder engines to today’s MotoGP dominance, Ducati embodies an idea of Italy that values beauty as much as performance, daring as much as discipline.

For travellers eager to step inside the world of Ducati, 2026 offers a particularly thrilling invitation. MotoGP races across Italy, most notably the 2026 Italian MotoGP Grand Prix Mugello (29th to 31st May 2026) and the Red Bull San Marino and Rimini Riviera Grand Prix in Misano (11th to 13th September 2026) , promise front-row immersion into the brand’s racing soul, where speed, sound, and spectacle unfold in settings as iconic as the bikes themselves. Beyond the track, a trip to Borgo Panigale, just outside Bologna, reveals Ducati’s beating heart. Here, the Ducati Museum traces a century of innovation, victories, and unmistakable design through historic motorcycles, engines, and racing legends, while guided factory tours offer a rare glimpse into where precision engineering meets Italian craftsmanship.