The face of hospitality is changing. The old era of zen minimalism, anonymous white rooms, nineties style contract furnishings feels increasingly out of step with what travellers crave today. In its place, a new vision is emerging, inspired by the American sociologist and urbanist Ray Oldenburg’s idea of the “third space”: that vital environment outside of home and work where people can truly connect, belong, and retreat.
What if hotels themselves became the new third spaces?
Around the world, this transformation is already visible. Trains have been reborn as slow-travel salons with funky designer interiors where conversation and landscape intertwine. Airbnb is no longer just about convenience and location, but about curating stays in light-towers, alpine huts, or mid-century homes, each with a story to tell.
Design is shifting from glossy futurism to interiors that remind us of bygone places like that of the eccentric new Braccialieri hotel in Val di Noto where designer Alessandro Enriquez was inspired by the pattern of the floor of his grandmother’s house. Belonging, not blandness, has become the new currency of travel.

In this evolving landscape, some of the most exciting hospitality concepts are those that feel hand crafted like the revival of analogue music inside hotels worldwide: intimate salons lined with vinyls that echo Japan’s jazz kissa culture of the 1950s are finding new life in acoustic sanctuaries. Take the 25 hours by Indre in Copenhagen with its low lit and low slung listening room, the Gritti Palace in Venice with its vintage B&O hi fi and vinyl collection, the in-room vinyl programme at the Roxy Hotel in NYC or the latest addition to the Sereno on Lake Como, the Darsena Listening suite.

Technology races ahead, but cities and people often lag behind. What we need are empathetic spaces where we can connect with others – and with ourselves – away from screens, LED lighting, and constant notifications. Hospitality is stepping into this void, rewriting the rules of how we travel, connect, and retreat. The hotel as a third space is not just a place to stay but a crafted, intimate and experiential haven.
Perhaps the true innovation in hospitality is not hyper-connection, but human reconnection.