museums to breathe in the charm of Italian fashion

20 January 2023
Written by The Italy Insider

We are certainly not saying anything new when we write that Italian fashion is world-famous for its elegance and quality. Here live some of the icons that have rocked the fashion industry, dressing people from every corner of the globe. This fame is the result of passion, research and sacrifice and, for this reason, some of the most influential brands have founded places to celebrate and share their life’s journey. Here are 5 places where you can get thrilled if you are a lover of fashion and fine dressing.



Armani/Silos (Milan, via Bergognone, 40) is the son museum of the world-famous Italian fashion designer and offers an overview of more than 40 years of the designer’s career, with a permanent exhibition that includes 400 suits and 200 accessories from Giorgio Armani’s ready-to-wear collections from 1980 to the present day. All this is done inside a sober but monumental building, where the elimination of everything superfluous is the rule. The building, which is shaped like a beehive in a metaphor for industriousness, also includes a gift shop, a cafeteria open on the inside and a digital archive. Until 31st August 2023 there is a temporary exhibition dedicated to Guy Bourdin, that delves beyond the provocation that has always been associated with his work. WEBSITE

Fashion museum Italy Armani Gucci
Armani/Silos museum


Salvatore Ferragamo
Museum, Firenze

The Salvatore Ferragamo Museum is located in the medieval basement of the historic Palazzo Spini Feroni in Florence. It was inaugurated in May 1995 thanks to the Ferragamo family’s desire not only to pay homage to the creativity of the company’s founder, Salvatore Ferragamo, but also to acquaint the public with Ferragamo’s artistic qualities, boundless imagination and inventions. Since its opening, there have been many initiatives and exhibitions conceived and organised by the museum with the intention of not only telling the story of a man but also expressing the company’s openness and interest in the most current and significant phenomena of the contemporary world. To do this, each year a research theme is selected in areas such as art, architecture, design, economic and social history and philosophy. Thus, each time the museum presents itself differently, changing its layout and content. WEBSITE

Display at the Ferragamo Museum in Florence


archeotypes at Gucci
Museum, Firenze

Gucci Garden, located in the Tribunale della Mercanzia in Piazza della Signoria, is hosting a temporary exhibition called Archeotypes. This is an immersive and multi-sensory space that explores the campaigns of the House from the last six years and the creative manifesto of Alessandro Michele. Visions, questions, and standpoints are illustrated within the exhibit immersed within the kaleidoscopic aesthetic of Alessandro Michele, multiplying in diverse inspirations and other archetypes that range from art and music to modern metropolises and utopian worlds. WEBSITE

‘The Dionysus Dance’ Cruise 2016. ph. courtesy of Gucci


palazzo pucci,

In the heart of Florence, near the majestic Duomo and Michelangelo’s David, you can find the headquarters of the iconic Florentine brand Emilio Pucci, at Via de’ Pucci 6. Opened in June 2018, The Emilio Pucci Heritage Hub is a site dedicated to cultivating the culture and history of the brand, celebrating the Pucci brand and its iconic heritage in a Renaissance palace furnished with modern design furniture, in a fascinating mix of original historical décor and contemporary solutions. Here, the Heritage Team – a group of young professionals – has repurposed the brand’s former headquarters into a hub that tells the brand’s story while presenting its roots in an innovative way. Inside the palace there are exhibitions of themed archive items that are updated throughout the year, as well as displays of furniture and some Italian handicrafts. The full tour costs € 200 and lasts about 1H00, during which an archive specialist will take guests on a private tour through the history of the building and the brand, after which they can relax in the lounge. WEBSITE

Fashion museums
Sala Bianca Allestimento. Ph. Courtesy of Emilio Pucci Heritage.


Tirelli Museum,

In Formello, near Rome, it is possible to take an amazing journey through the world of fashion and costume. Here, in fact, stands the Tirelli space, a 6,000 square metre building where more than 15,000 authentic period dresses and over 200,000 costumes are hung, subdivided by genre and era; the former collected by Umberto Tirelli’s passion as a collector, and the latter produced by the tailor’s shop that Tirelli himself founded. This space has very little equals in the world, also thanks to the collection of sketches, sketches, preparatory drawings, kept by the company. WEBSITE

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